Hello, I’m Blythe Russo, a Creative Director and integrated marketing leader based in Charlotte, NC. I help organizations clarify their vision, strengthen creative systems, and translate strategy into work that resonates with people.
I hold a Bachelor of Arts in Graphic Design and Studio Art from Simmons University. I began my career in Boston, building experience across agencies, publishing, and independent client work. I later expanded my practice to Los Angeles, where my work grew to include luxury branding, digital marketing, and e-commerce. After returning to the East Coast, I brought that broader perspective into higher education. Today, I am Associate Vice President of Marketing and Creative Director at Gardner-Webb University.
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My approach blends strategic thinking with practical problem-solving. I lead in-house teams, work closely with executives and cross-functional partners, and collaborate with agencies and artists. Together, we develop brand systems and campaigns across digital, print, video, and environmental channels. I focus on making the work clear, useful, and memorable while building processes that help teams do their best work.
I’m interested in opportunities where creative strategy, brand transformation, and thoughtful leadership can move an organization forward. Connect with me at blythedesign@gmail.com.